News — Running

Run for Your Life

Posted by Daniel McCabe on

I’ve written or edited scores of patient information resources. My big takeaway from health comms was working out that we prefer or trust the information we get from fellow sufferers, people who’ve also experienced what we have, or are likely to. Clinicians can give us the facts, but we may not want to hear them. Often we just don’t understand the language they use. And, more than likely, it lacks empathy. Run for Your Life is a new magazine that shares the viewpoint of the everyday runner and, although I am not one of those and I'm still unlikely to...

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