News — Opinion

Hobo

Posted by Daniel McCabe on

Hobo

We like to know what our wonderful customers think about the magazines we sell at Magalleria. Some people know exactly what they want, others are opened minded. We asked Tom Corneill what he thinks of a shop favourite, Canada’s Hobo. Hobo is a big magazine. With its minimalist title in large font and its sheer volume (it stands at 37cm x 28cm) it takes up a large space on the shelf and commands your attention. The issue I have in front of me features Jeff Bridges and who is locking eyes with me. He is the only thing filling the...

Read more →

Who's spreading the word?

Posted by Daniel McCabe on

Who's spreading the word?

The bar is very low when it comes to magazine marketing. There are a number of promotional agencies around, but I’m not sure what they do. No third party ever contacts us here at Magalleria to tell us about a new magazine, or hardly ever. Not like book marketing, where a staggering number of daily media stories can be traced to a blitz of publisher press releases pumped out to under-resourced newsrooms and agencies who eagerly snaffle and re-pedal them to you and me. Magazine makers themselves and their distributors regularly inform us about forthcoming titles which is necessary and...

Read more →

Little Literary: The Pen Is Mightier

Posted by Daniel McCabe on

Little Literary: The Pen Is Mightier

Two written formats, both alike in dignity, in fair Bath where we lay our scene. This seemingly ancient grudge lies between the robust and well-loved book and the daintier literary journal. Simply put, they are both bound pages with words written on them, but our perception of them could not be greater and more unfair. One difference is their habitat. When you think of shopping for a book, it may conjure mahogany shelves in a dimly lit library or a cosy bookshop, papery musk thick in the air, or even coffee. It’s a benign, relaxed, softly-lit space where you can...

Read more →

Interview with a Stranger

Posted by Daniel McCabe on

Interview with a Stranger

It is not very often someone will ask the question, ‘Tell me about yourself’, without the intimidating scenario of a job interview or meeting your new partner’s parents for the first time. The humble interview asks this repeatedly for your own perusal, until a flock of voices have descended and you can have your pick of who to listen to. It’s a powerful and influential thing, and that’s why it’s a staple to the magazine. An interview is there to inform, encourage or inspire, if not all three. It gives the magazine a personable and exclusive angle, a certain element...

Read more →