News — Indie mags

We have issues

Posted by Daniel McCabe on

We have issues

Even as relative new entrants to the magazine trade we quickly noticed the amount of wastage built into the operating system. You may or may not know that the majority of unsold magazines are pulped by larger distributors. Coming from the book trade I was aware of the lifespan of an ordinary book in the average bookshop, but the cyclical culling of magazines is something else altogether. The book can expect a brief shelf life but a range of factors mean that many will linger for longer. Nearly all magazines have a cruel, short existence regardless of publication frequency.  'We...

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