The latest release from Swiss graphic designer and image collector extraordinaire Alberto Vieceli is MORE THAN CAT FOOD, a book that explores how cats have been employed to sell us things.
Cats in advertising are a popular and effective tool to capture consumers' attention. With their cuteness, elegance, charm and playful lightness, cats seem to exude positive associations with a brand or product, reinforcing its message. Their versatility and instant recognition make them an unbeatable marketing asset. Vieceli's new image collection showcases cats in advertisements or product packaging for watches, jewellery, cosmetics, perfume, cars, cameras, alcohol, cigarettes, furniture, design, art, music and more.
Interestingly, cat food – the one product that makes the most sense for cat related advertising – does not appear in the book.
Everyedition, 168pp, 17cm x 24cm, illustrated paperback, 2025