54 Magazine

54 Magazine is aimed at preserving African culture while overturning long-established stale and stereotypical thinking about the continent.

The publishers say, 'For far too long, a one-dimensional story defined by only poverty-stricken villages and tourist safaris has dominated the narrative surrounding Africa. While African artists influenced the world for centuries over – their fashions emulated on European runways, their art pillaged by colonialists, their original melodies and beats set as the background to English lyrics on American albums – the world knew little of the setting that shaped so much of its own everyday experiences. At best, Africa’s creations have inspired. At worst, they have been seized without citing.'