WM Brown Magazine

WM Brown Magazine is the print extension of the William Brown Project, initially the blog underpinning the 'lifestyle experiment' of former ace photographer Matt Hranek. It's such a skilful mix of photography, fashion, interviews, recipes and travel writing that only a few years in, WM Brown is pretty much established at the top of this very competitive sector. Fulsome praise from Ralph Lauren can't have hurt, either.

The name is taken from William Brown Lane in in Upstate New York where Hranek bought the plot of land that kickstarted the idea. For all the magazine's sartorial and literary sophistication, it is this idea of a simpler life that defines the target reader for WM Brown, 'the guy who loves well-crafted and well-tailored things, simple food, a good story, an off-the-beaten path trip, a good hunt, a trout stream, European sports cars, pickup trucks, a well-made cocktail, or an unapologetic can of cheap lager beer.'

It's not always easy to buy a copy of WM Brown in these parts, so pick it up while stocks last.

About WM Brown #19, from the publisher:

'Spring 2025 celebrates adventure, discovery and friends new and old. Its cover story follows an epic vintage car rally in the Scottish Highlands with a simple dress code: tweed. Also featured is a decadent white-tie weekend in Vienna, a once-in-a-lifetime trek through the Tanzanian bush and a Southern California "junkyard" turned vintage auto-jackpot. Its odds and ends include a cult whiskey drink served warm, an ode to Welsh rarebit and the inside story behind some of the rarest Rolexes to exist.'