WM Brown Magazine

*Delivery is slightly delayed – now arriving week beginning 30/03/26*

WM Brown Magazine is the print extension of the William Brown Project, initially the blog underpinning the 'lifestyle experiment' of former ace photographer Matt Hranek. It's such a skilful mix of photography, fashion, interviews, recipes and travel writing that only a few years in, WM Brown is pretty much established at the top of this very competitive sector. Fulsome praise from Ralph Lauren can't have hurt, either.

The name is taken from William Brown Lane in in Upstate New York where Hranek bought the plot of land that kickstarted the idea. For all the magazine's sartorial and literary sophistication, it is this idea of a simpler life that defines the target reader for WM Brown, 'the guy who loves well-crafted and well-tailored things, simple food, a good story, an off-the-beaten path trip, a good hunt, a trout stream, European sports cars, pickup trucks, a well-made cocktail, or an unapologetic can of cheap lager beer.'

It's not always easy to buy a copy of WM Brown in these parts, so pick it up while stocks last.

About WM Brown #22, from the publisher:

'Spring 2026 is a search for the best in locales familiar and far-flung. We identify the best martini + fries combinations in Manhattan, travel to Tunisia for a deep dive into it kaskrout sandwich culture and explore French-speaking Switzerland in a vintage Alfa Romeo. Other highlights include a chat with comedian Eric Wareheim about his epic road tour of American steakhouses, a peek inside a secretive Boston club with an eccentric tennis tradition, and a visit to Ghiaia's jewel box of a store in Pasadena to catch up with its inimitable founder (and our cover star), Davide Baroncini.'