‘The discerning and sophisticated man doesn’t seek to be told what to do. He seeks the knowledge to empower his own decision making, and the confidence to know that those decisions are well informed. He doesn’t want to be told what to wear, but to be shown how to decide for himself’.
So says Valet, a new men’s style magazine focused on the craft, tradition and aesthetics of high quality tailoring. Created by Luke Adams, the editor of coffee mag Standart, it's a compact volume yet packs almost 300 pages of content that’s somewhat more left field than The Rake or WM Brown but in that zone, with intersections you're more likely to find in The Skirt Chronicles. We can see this one doing well.