The FVS Atlas explores the ever-evolving landscape of brand identity design.
It serves as an excellent follow-up to Dr Martin Lorenz’s highly popular book on the subject, Flexible Visual Systems – The Design Manual for Contemporary Visual Identities (2021) and expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework.
The FVS Atlas contains an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q&A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.
Victionary, 288pp, 19cm x 24.5cm, illustrated paperback, 2025