Created between London and Helsinki, SSAW is a biannual fashion magazine that seeks to highlight the best of both communities.
Merging Finnish style with notions of classic British SSAW delivers a cool-coloured and infinitely stylish magazine. Shying from the overly polished fashions of today it revels in the slightly raw, real and original to offer something outside the mainstream for those who consider themselves well-informed and culturally attuned.
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