Sir! is a new magazine aimed at 'men who want to know!'
It's the creation of Elgar Johnson, the British editor behind Circle08 Media, the publisher of CircleZeroEight. The new magazine is looking to develop a more accessible dialogue around fashion, music and style for men, particularly who feel less comfortable or certain around the subject but curious about where these things fit in with contemporary thinking on male masculinity.
Sir! intends to take a more direct approach to offering advice and ideas without the pretension and snobbery of many established high fashion magazines that are heavily driven by advertisers and brands.