Showa Modern: Ad Designs features calendars, flyers, notepads, envelopes, catalogues, leaflets, posters, product packaging, matchbox labels, illustrations and print advertisements from the Taisho and Showa-era in Japan in the 1920s and 1930s.
This was a time when a blossoming cosmopolitan culture was pervasive, with new Western-style establishments like bars, cafés, and boutiques lining city streets. The concept of design as a vehicle to connect people and things found expression in fresh and exuberant forms, and cities teemed with posters and other advertising media. This book presents a treasure trove of over 200 ad designs, including flyers, posters, illustrations, and product packaging. To modern viewers, these works will brim with nostalgia while also inspiring a new sense of fascination and excitement.
Seigensha, 224pp, 12.8cm × 18.2cm, paperback, 2022
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