Service is a smart new high end art, fashion and photography magazine from Switzerland that aims to blend the digital age with late twentieth-century print culture.
The publisher says, 'This first issue of Service began literally on our doorsteps, in the deserted streets of lockdown Zürich, and reflects our immediate surroundings: the broader Alpine region between Zürich, Vienna, Munich, and Milan. Besides the physicality of the mountains, their hollows and hidden counter-spaces, their tunnels and reduits, the Alps also serve as a realm of imagination, whose threads weave their way through these pages. Steeped in the physical, in both its theme and its making, Service is tactile and revels in its material self – this is a magazine that could only exist in print...This issue also bears witness to a kind of Orwellian animal revolt, anthropomorphic animals perhaps standing in for the absent stars and celebrities. In this issue’s essays, interviews, literary texts, fashion editorials, and artists’ contributions, we may discover possible new relationships with our surroundings—or just some light entertainment.'
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