Atelier HOKO is an independent research lab focused on 'the study of the growing disengagement between people, things and space'. For the fourteenth issue of their journal Science of the Secondary they examine the t-shirt.
What happens when a plain t-shirt is worn? What kind of hyper-awareness is produced in the wearer? How are the sensory organs roused and poised to ensure that no foreign substances of any form shall stain the pristine white fabric of the plain t-shirt? While some will find this super-sensitivity brought on by a humble piece of clothing refreshing, others consider it unnecessary paranoia and would rather not wear plain, light-coloured shirts at all. Those who do, the publisher speculates, 'have probably come to terms with the fact that with great plain-ness, comes great responsibility...'
Atelier HOKO hopes to cultivate in people, an open-ness and ability to un-know, bringing about a heightened curiosity towards all phenomena by taking a fresh look at reality.
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