Packaged for Life: Chocolate is a showcase collection of creative packaging design for one of the most popular snack foods in the world today, a volume conceived to provide both inspiration and a series of visual treats as appealing as chocolate itself.
In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.
Victionary, 304pp, 16cm x 21cm, hardcover, 2023
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