New New Typography is a small and chunky volume that invites readers to engage in diverse renegotiations and re-visions of typography, intertwining texts and quotes with historical and contemporary documents, diagrams and images.
One hundred years after the proclamation of the so-called 'New Typography' in Central Europe, the somewhat ironic prospect of a 'new' New Typography emerges – less as an update, more as a question that challenges universal rules. In consequence this book seeks to unsettle established paradigms by opening typography to an expanded, more inclusive vocabulary. 'New New' means not innovation and progress, but rather a reorientation, a new relational standpoint between past and present, to bring forward practices that have been neglected, marginalised or excluded.
With 243 figures and six theoretical proposals, the book is an overview of the impossibility of an overview that embarks on speculative adventures that are open to the unforeseen and may not lead anywhere.
Sorry Press, 256pp 11.5cm x 18.5cm, 256 pages, illustrated paperback, 2025