MNC is a chunky and glossy new Japanese magazine exploring and capitalising new ways of reading, specifically intersections and crossovers between analogue and digital expression. It integrates AR (augmented reality) for an interactive experience which it believes is the future of magazines – not a new or an original vision, but already providing an interesting reading experience.
The theme of the magazine's second issue is titled 'Toward a Tactile World.' Here is the publisher's description:
'As AI and digital waves turn everything intangible, our experiences flatten behind the screen. While information expands infinitely, people are beginning to question the meaning of touch once again. A primitive yet deeply human form of communication, engraved in instinct.
This issue is a reflection on the value of sensation. Blending print and augmented reality, each page reveals new contours as you turn it.
A 312-page journey packed with culture, connection, and feeling.'
