Merch

Oh, how we have always wanted a fabulous book on merch, or merchandise. And here it is, Merch, from the people at Counter Print who always know what they're doing.

Merchandise has always been branding’s quiet companion, from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world it was often treated as the giveaway, something quickly forgotten and thrown away. This book argues that those days are over. Today merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.

Counter Print, 200pp, 19cm x 25cm, illustrated paperback, 2025