Along with later publications such as Beach Culture, Ray Gun, WET: The Magazine of Gourmet Bathing was one of the seminal avant-garde publications of the 1970s and early 1980s. Today, with more creatives mining inspiration from the print projects of the past, this book offers a ton of instructive advice.
Known for its prescient editorial sensibility and graphic design experimentation, WET launched talents such as Matt Groening and others who published their first work here. This book tells the story of the making of WET from its early formation in the Venice Beach creative milieu to its emergence on the international pop-culture scene. This book includes an extended commentary on the process of making WET, along with images and reprints from the magazine. No mere retrospective, this book offers instructive advice for anyone embarking on a journey of artistic entrepreneurship.
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