International Designers Network (IdN) is one of the most highly regarded digital and graphic design magazines around, and believe us, it's quite stunning.
Produced in Hong Kong and published quarterly, IdN Magazine caters to professionals, students and the design-fixated alike everywhere. Several years back it slimmed down from a larger size to a more compact oversized A5 book format, jettisoning easier page-flicking for a more dense and immersive read. This is because the magazine's approach is to explore just a few elements or even a single design area in depth rather than to skim a lot more.
Design titles published in this way are all too rare and for this reason we keep a good selection of available back issues to enable designers to create a useful resource library.
Here's the publisher description for the latest issue, IdN 30/2, Branding Systems & Key Visuals – The Art of Brand Identity: Crafting Connections through Strategy & Aesthetics
In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to work across a wide variety of mediums, including business cards, signage, stationery, websites, advertisements, packaging, and beyond.
In this issue, we celebrate the artistry of visual identity, key visuals, and visual communication, highlighting the work of 31 leading studios, agencies, and art directors. These creatives explore the development of brand identity systems, the challenges involved in creating impactful key visuals, and the strategies required to ensure long-lasting visual resonance. More than just aesthetically pleasing, these designs speak, guide, and connect, forging lasting impressions that transcend the fleeting trends of the moment