Holding the Camera is an extended reprint of an instant classic first published in 2020 in which Zurich-based graphic designer Alberto Vieceli provided a documentary and unusual inventory of the best way to hold a camera with several hundred different images culled from vintage manuals, brochures and photography magazines.
The book illustrates a pictorial genre from the now extinct era of analogue photography: How one tilts the camera, holds it with both hands in front of the waist. How one looks through the viewfinder, gazes one-eyed into the world. How one hides it in stockings, behind the back, and how it peeps out from behind the corner of a building, as though it were a detective. Like the dinosaurs, supposedly the victims of a violent meteorite bombardment, this 400-page soft cover lays out images that were once distributed a million times over in instructions and advertisements, have been erased, deleted.
