HEIST-OUT is a new wristwatch magazine from Geneva-based watch fanatics Maxime Couturier and Lorenzo Maillard.
The magazine’s name is a riff on the phrase ‘Iced Out’ (a reference to watches or jewellery fully set with diamonds) and ‘Heist’ in the sense that the venture is intended as a break out from the conventional machinations of the current watch industry, which they argue, is – if still enchanting – starting to lack in originality and becoming too homogenised, just ‘a smooth surface’. If luxury saved watchmaking after the quartz crisis, it could also be the fatal blow to what makes each brand unique, they say.
The magazine aims to create a community around watch aficionados with the same convictions and tastes, where heritage is blended with the cutting-edge to uncover 'another world of watchmaking’.
About the very 'dinky' Issue 2 from the publisher:
Heist-Out Issue 2 challenges our relationship with consumption. In a world of constant digital noise and hyperconnectivity, the magazine pushes back, literally, by being crafted in the dimensions of an iPhone 16, turning the object itself into a statement.
Building on the question, “Why do you need a watch when your phone tells the time?”, Issue 2 offers a tongue-in-cheek exploration of size, value, and ego within the world of watches.'
