Dutch paper craft magazine Flow, along with Uppercase, is one of the best selling titles in any category at Magalleria.
The magazines are superficially similar. Beyond the fact that Uppercase is more illustration-based and Flow is about paper, it’s fair to say the former is more inclined towards building creative success and the latter more consumed with attaining personal fulfilment. The people behind Flow say that it’s ‘a magazine of unhurried time, all about doing things differently and making new choices. Small happiness, daily life and the beauty of not always managing to be perfect’. This is part of a holistic approach to personal creativity that embraces positive psychology, mindfulness, creativity and, well, just doing it.
Flow is a beautiful magazine (each issue printed on a different type of paper) that was so successful in The Netherlands that it progressed very quickly to a quarterly international edition.