Illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for warmer elements that enable companies to better connect and engage with audiences.
Drawing Attention aims to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to larger companies in need of 'humanising', this book showcases drawings that effectively bridge the creative and commercial to draw attention.
Victionary, 288pp, 23.1cm x 17.9cm, paperback, 2022
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