Brand Identification Manuals for Coca-Cola 1969-1979 collects the cola company's manuals from their most modernist decade.
This mammoth volume of comprehensive survey brand identification manuals from the company archives examines a period of design that was pure, direct and powerful. Revolving around the development of Coca-Cola’s Arden Square logo with the iconic Coca-Cola script encased in a red square with the so-called white, wavy 'Dynamic Ribbon Device' underneath, the seven manuals included in this collection articulate how to think about, apply and extend the brand principles into everything from advertising, packaging and beyond.
Rapha Abreu (foreword), Sue Murphy (foreword)
Standards Manual, 528pp, 29cm x 24cm, illustrated hardcover