South Korea-based Magazine B provides unbiased scrutiny of what it calls ‘well-balanced brands’ from around the globe, taking in names as diverse as Lego, Rolex, Audi and Netflix.
Each issue provides insight into a particular brand, with in-depth analysis of the business as a whole through the product or service (or even place, such as Portland or Kyoto), its philosophy, history, innovation and market reception. It also features interviews with employees and an overview of their benefits within the company, as well as the customer/user perspective.
Analysis is fairly uncritical but it is impartial and distinctly non-advertorial. The publisher believes that people want to know more about the brands they see follow and possibly use in everyday life, so their analysis is, accordingly, ‘head to toe’.
Magazine B is perfect for brand and marketing professionals, students and, of course, brand followers and aficionados.
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