Blade is a superbly curated resource collection of notable advertisements from around the world, with contributions from renowned creative directors to shine a light on why these have communicated so successfully.
The book collects work from African murals to Asian cartoons, from religious promotions to environmental installations, in order to highlight how marketing methods aim to shock, to scare, to make us laugh, to feel good, to feel guilty or bad in order to connect with us as consumers.
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