Banana is a magazine that riffs on Asian culture. Its name itself is an inside joke, based on a nickname bestowed upon many first generation Asians growing up in a western world. It’s not meant to be derogatory, but celebratory.
Birthed in Chinatown NYC, Banana strives to navigate through the blurred Eastern and Western boundaries and create a voice for contemporary Asian culture. The publishers say they want to use the magazine as a platform to feature, celebrate and join the conversation with Asian creatives in a journey to define our collective identity, 'Whether it is rediscovering your grandma’s herbal soup recipes, exploring current Asian beauty culture through an editorial, or commissioning original artwork to represent the dichotomy that can exist between two cultures, our content aims to cover all things AZN.'