The BOM Magazine is a print extension of the Ballet of the Masses project at Haus der Kulturen der Welt (HKW) which focuses on rare perspectives on football as a field of both tension and relaxation.
The publishers tackle the big, small, and supposedly trivial topics, questions and debates surrounding football in conversations, essays, poetry and visual essays. The bookazine features a dynamic feel and aesthetic between a football magazine and a paperback, and was developed together with Archive Books. It is lavishly illustrated with photographs and illustrations that offer a bold visual commentary, and in parts contemporary vision, of the world’s favorite sport.