BAGMAG is a playful new magazine by Amsterdam-based artist and fashion creative Elizaveta Federmesser. Devised along the lines of a teen magazine but aimed at adult readers who are curious about fashion, culture, and ideas, she describes BAGMAG as 'an annual publication designed to fit every bag and match every occasion.'
What started as personal research became BAGMAG: a printed carrier of theories and conversations exploring one theme at a time. The launch issue is focused on the notion of 'iconic' as a self-sustained genre in art, media and the everyday.
Featuring essays, editorials, interviews and short fiction stories, BAGMAG invites readers to develop their own thoughts and opinion. 1