WM Brown Magazine

WM Brown Magazine is the print extension of the William Brown Project, initially the blog underpinning the 'lifestyle experiment' of former ace photographer Matt Hranek. It's such a skilful mix of photography, fashion, interviews, recipes and travel writing that only a few years in, WM Brown is pretty much established at the top of this very competitive sector. Fulsome praise from Ralph Lauren can't have hurt, either.

The name is taken from William Brown Lane in in Upstate New York where Hranek bought the plot of land that kickstarted the idea. For all the magazine's sartorial and literary sophistication, it is this idea of a simpler life that defines the target reader for WM Brown, 'the guy who loves well-crafted and well-tailored things, simple food, a good story, an off-the-beaten path trip, a good hunt, a trout stream, European sports cars, pickup trucks, a well-made cocktail, or an unapologetic can of cheap lager beer.'

It's not always easy to buy a copy of WM Brown in these parts, so pick it up while stocks last.

About WM Brown #18, from the publisher:

'Fall 2024 salutes the obsessives, the eccentrics and the adventurers willing to go to any length to live life on their own terms. Within, we trace a tailor’s rise from the basements of Savile Row to the literal top of the Manhattan skyline; cast for sailfish off of Colombia’s Pacific Coast; and ride shotgun through a Mexican dune buggy race for the ages. Also, in the mix are visits to an eclectic collector's paradise in Como, some of the best barrooms in New York City and what might be the greatest archive of vintage military clothing in the world.'