Magazine C is the latest documentary magazine from B Media Company, the publishers of Magazine B and Magazine C.
The aim of this new magazine (produced in the same design format as its predecessors) is to focus on one iconic chair in every issue, introducing the design and lifestyle people build around it. Through a deep dive into the industry and chairs of all kinds – from those seen on the street to icons that have shaped public spaces – Magazine C aims to shine a light on designers, brands, manufacturers, collectors and chair enthusiasts, as well as to uncover how each design has changed contemporary life.
Magazine C is produced in collaboration with Grandeclip, a startup launched by Bongjin Kim, the founder of Korean food delivery platform Baemin.
Chairs covered so far (publisher's description):
No 1: The Standard Chair
The Standard Chair, based on Chair No. 4, was introduced in 1934 by French designer and architect Jean Prouvé. The self-taught architect and designer worked fastidiously for years to perfect the material and design of the iconic chair, and completed a standard edition that could be mass-produced in the 1950s. Exemplifying a timeless design, incredible durability, affordable price, and multifunctionality, the Standard Chair is the archetype model that has raised the bar for chair design.
No 2: The No 14 Chair
The No. 14 chair, which Michael Thonet introduced in 1859, is widely known as the 'coffeehouse chair'. In fact, since the 19th century, the chair has transcended time and borders, and is found wherever people gather, be it cafés, restaurants, or bars. Through the No. 14 chair, Thonet embodied technological innovation, efficiency, and accessibility as he pioneered new mass production manufacturing techniques to steam-bend wood, create easy-to-assemble products, and introduce flat-pack shipping for efficient international distribution. He also promoted his products in catalogs. Today, everyone can purchase and use a reasonably priced chair and expect consistent quality, and with its classic design and elegant beauty, the No.14 chair stands at the starting point of this phenomenon.
No 3: Louis Ghost Chair
The Louis Ghost chair, designed by Philippe Starck and produced by Italian furniture maker Kartell in 2002, is an exceptional, globally renowned chair that is elegant, sturdy, lightweight, and transparent. Drawing inspiration from the 18thcentury baroque style, it features a classic design and innovative use of single-mold transparent polycarbonate. And while this armchair may be transparent, its presence is clear and bold as a timeless, iconic piece of furniture. Rather than harnessing extravagant details, however, it offers a quiet beauty that complements any space. The Louis Ghost chair’s versatile, high-quality plastic design has earned it lasting fame and continues to be a worldwide favorite.
