alvento is an established and respected cycling magazine from Italy. What sort of cycling? Well, the publisher says, it deals with cycling in a very special way. ‘We often say that for us cycling is a pretext to talk about people and their stories. So it doesn't matter whether you use a road bike, a gravel bike or a mountain bike, or whether you are a professional, an amateur or a person who uses a bicycle to go to work. We look for the meaning of things, the deeper meaning behind all experiences.’
Hence you’ll find great emphasis on high-level storytelling, photography and equipment, all framed by the exceptional design and layout of its pages. The name of the magazine means literally ‘in the wind’ but is also a term derived from cycle racing – the alvento stays in front of the group and catches the wind in their face. They are the one who works for the leader, who goes in a breakaway and has no one to relieve them. The alvento also stays behind, detached from the group and struggles knowing that they will never make it back.
This makes the alvento a metaphor for life, ‘because the same principles can be applied to what happens every day, at work, in the family, in sport and in personal and emotional relationships.'
