With its rock and roll stylings Noble Rot has been a sort of enfant terrible on the wine journalism scene for some time now and – as we glance at the number of exciting new entrants to the genre – it has has arguably rebooted a dated genre.
Established in 2013, creators Dan Keeling and Mark Andrew have progressed Noble Rot from a kickstarted black and white affair into colourful, riotous quarterly. They've established an eponymous wine bar along the way as well as picking up a few awards and continues to mix wine and food with entertaining professional and celebrity personalities to breath life into the evaluation and enjoyment of wine.