REED aims to share 'authentic stories about the people and things that inspire us and truly give our readers a better sense for what makes them tick' via print journalism.
This is essentially a design and fashion hybrid, tapping into modern streetwear, sneaker and fashion culture. The magazine's aim is to 'reinterpret the culture through an acute curatorial lens to tell authentic stories that matter', with each issue is guest-edited by a design luminary icon in their respective field.
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