Perfect is the first magazine published by ex-Love editor Katie Grand's new branded content agency. At a cover price of £35, running to 464 pages and weighing in at over three kilos one might be expecting no less than perfection.
We have to say that the publisher has done a magnificent job in pulling this enormous hardcover magazine together, not only during a pandemic but especially with concept that that is much more complicated than it sounds, tackling as it does the 'flawlessness' inherent in the notion of perfect and the binarism of perfect/imperfect. Grand recruited over 100 image-makers from Instagram in the process, leading to the conclusion that there are as many definitions as there are people: "the word is entirely subjective and open-ended. Nothing is imperfect. The word itself says ‘I’m perfect’. And if nothing is imperfect, everything is perfect."
You'll really want to own this.
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