Griffé is a new magazine that explores fashion and fashion archives in a new way by taking clothing labels as a starting point.
Fashion’s historical gaze has tended to focus upon the more stellar designers in the history, often ignoring or even obscuring intriguing stories that might lie between between the few lines of a fashion label. Griffé asks, what if we throw light onto these stories that lurk in the shadows of our linings?
The magazine devotes its 128 pages to brand biographies and investigations that attempt to open the doors to the commercial and industrial history of the world’s most prestigious and significant fashion houses. If you collect fashion, Griffé is works as a tool to enable you to date your vintage pieces by providing the chronologies for labels collected from archives, museums and collectors from all around the world.
After the sold out first issue of Griffé (Maison Margiela) the magazine returns to tell the untold story of the house of Mugler, from its inception to the present day, detailing the label's strategies implemented over the decades, the challenges met and the crises overcome.
