SoulKind interviews and photographs inspirational people from different walks of life to explore the mindset of driven, ‘achieving’ people.
It’s published by photographer Chris Boulton and creative director and brand consultant Jamie Rudd. A project driven by a life-changing car accident involving the latter, it has the aura of a quest, a need-to-know rather than a search for something that might be bottled to sell on, which makes for an absorbing and satisfying reading experience.
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