Founded by Jann Wenner and Ralph Gleason in 1967 to rally the cultural and political sensibilities and political sensibilities of a younger, mainly student generation, Rolling Stone launched or turbo-charged the careers of many subsequently well-known writers, journalists and photographers including Hunter S. Thompson, Cameron Crowe, Lester Bangs, Greil Marcus and Annie Liebowitz.
The magazine's enduring appeal lies in its ability to ride with the times. As popular music and film became an established part of the Counter Culture in the late 60s Rolling Stone moved to place emerging and influential celebrities to the foreground. In the 1990s the focus was broadened further to attract a younger, popular entertainment-focused readership that had grown up with television. More recently the magazine has undergone a redesign and a theoretical return to a traditional fare of music and politics.
Whether or not Rolling Stone remains an influential arbiter of culture and politics is open to question but it is an undeniably attractive and sharp magazine, usefully pared down to the essentials and a handy primer for what's hot on the bigger stage.
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