{"product_id":"parallax-architectural-visualisation-now","title":"Parallax: Architectural Visualisation Now","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eParallax: Architectural Visualisation Now\u003c\/strong\u003e\u003c\/em\u003e \u003cstrong\u003eis a new book that maps the discipline at a moment of radical transformation, surveying fourteen practices to reveal how architectural visualisation has become the primary medium through which we imagine, argue for, and contest the future of our cities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eArchitectural visualisation was once viewed as a way to show clients what a building would look like. It is now something far more consequential: the lingua franca of urban imagination, shaping public discourse, policy, and collective aspiration. \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eParallax\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e takes this shift seriously. Authors Paul Loh and Andrei Dolnikov draw on decades of combined teaching and practice to interrogate how leading visualisation studios craft and deploy their images, how they navigate the boundaries between architecture, film, digital art, and experiential design, and what the rise of AI-driven image generation means for the field's future. Richly illustrated and intellectually grounded, this is essential reading for anyone engaged with the evolving culture of architectural representation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe book, by \u003cmeta charset=\"utf-8\"\u003ePaul Loh and Andrei Dolnikov, contaiins more than \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e20o pages of commissioned interviews, critical essays, and full-colour visualisation work from 14 international practices including Beauty and The Bit, BINYAN, Factory Fifteen, Gabriel Saunders, HISM, Inferstudio, HUSH, Liam Young, Luxigon, MILINSKI, Pico Velásquez, Pureblink, Space Popular and Xcessive Aesthetics.\u003c\/p\u003e\n\u003cp\u003eThe book will demonstrate:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehow architectural visualisation has evolved from hand-drawing through CAD and BIM to AI-driven worldbuilding — and what each transition has changed about the discipline's cultural role\u003c\/li\u003e\n\u003cli\u003ethe strategies leading practitioners use to situate their work within social and cultural context, enabling broader public engagement beyond the architectural profession\u003c\/li\u003e\n\u003cli\u003ewhere disciplinary boundaries are dissolving between architectural visualisation, film, digital art, and spatial experience design\u003c\/li\u003e\n\u003cli\u003ewhy visualisation holds radical potential not merely as a persuasion tool but as a means to imagine alternative futures and ways of living — a distinction the book argues is urgent in the age of AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eUro Publications, 204pp, 23cm x 28.5cm, illustrated hardcover, 2026\u003c\/em\u003e\u003c\/p\u003e","brand":"Art Data","offers":[{"title":"Default Title","offer_id":57729348927861,"sku":"M-PA-11470-S","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/5974\/0505\/files\/Parallax2.jpg?v=1793892345","url":"https:\/\/store.magalleria.co.uk\/products\/parallax-architectural-visualisation-now","provider":"Magalleria","version":"1.0","type":"link"}