{"product_id":"merch","title":"Merch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOh, how we have always wanted a fabulous book on merch, or merchandise. And here it is, \u003cem\u003eMerch\u003c\/em\u003e, from the people at Counter Print who always know what they're doing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMerchandise has always been branding’s quiet companion, from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world it was often treated as the giveaway, something quickly forgotten and thrown away. This book argues that those days are over. Today merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCounter Print, 200pp, 19cm x 25cm, illustrated paperback, 2025\u003c\/em\u003e\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":57639075512693,"sku":"M-ME-7802-S","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/5974\/0505\/files\/Merch.jpg?v=1791557740","url":"https:\/\/store.magalleria.co.uk\/products\/merch","provider":"Magalleria","version":"1.0","type":"link"}