Kookie very effectively plugs a gap in the magazine market for 7 to 12 year-old girls.
More than this, the Australian/UK magazine offers up an empowering, optimistic image of it means to be a girl in the 21st century, and what they can become in the future. Kookie provides interviews with achieving women, profiles of strong, pioneering women in history and fiction, plus encouraging features on adventure, art, activism, hobbies and more.