Hearts is one of a number of US magazines out there that seem to pass unnoticed, yet happen to be just about the most exciting print available.
Of the pack this one seems to be the most wilfully obscure, offering very little information about itself. You are virtually forced to get your hands on it to find out what it's about. And oddly, that is part of what Hearts is about – discovery. Although broadly classifiable as a fashion and lifestyle magazine, this is a magazine in love with the past (specifically the mid 1960s to the mid 70s) where you'll find some impressive excavation work here as well as an appealing vintage creative aesthetic working a mix of sepia/polaroid/photocopied images and typewriter fonts, studded with imaginative, even literary contemporary fashion styling. Creative director and publisher Clayton Crocker works with the biggest names in brand design and creative content; one get the sense that Hearts is a personal universe he's allowing us to explore. Climb in, we say.