{"product_id":"cowards-dont-go-to-heaven-the-scribblings-of-a-lost-creative-soul-who-found-paradise","title":"Cowards Don't Go To Heaven: The Scribblings of A Lost Creative Soul Who Found Paradise","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEugene Cheong \u003c\/em\u003eis one of Asia's most decorated advertising creatives and a top art directors and copywriter (he’s rated as on one D\u0026amp;AD 50 best copywriters) yet he is, thankfully, a maverick. His new book, \u003cem\u003eCowards Don’t Go to Heaven\u003c\/em\u003e is a manifesto and a survival manual to help others working in the industry to preserve creative integrity in an era of AI shortcuts and corporate cowardice. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe book is written entirely by hand and described as ‘Winston Churchill meets Bill Hicks’.\u003c\/p\u003e\n\u003cp\u003eIt's illustrated by – and effectively punctuated with – 71 illustrations by Simon Spilsbury, who, like Eugene Cheong has been garlanded in the international advertising industry illustration awards and whose work is immediately recognisable in campaign advertising for the many of the world's leading brands.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVictionary, 400pp, 21.5cm x 24.5cm, illustrated paperback with jacket, 2026\u003c\/em\u003e\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":57237220065653,"sku":"M-CO-7640-S","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/5974\/0505\/files\/Cowards.jpg?v=1780140279","url":"https:\/\/store.magalleria.co.uk\/products\/cowards-dont-go-to-heaven-the-scribblings-of-a-lost-creative-soul-who-found-paradise","provider":"Magalleria","version":"1.0","type":"link"}