BASIC is for those who see the person first and then what they’re wearing, and hear what they have to say before judging. The covers might look conventional but this is a clever and sophisticated magazine.
Based in Beverly Hills, BASIC reflects the region’s attitude and glamour, with a dash of colour and vibrancy. It tends to celebrate emerging names over established reputations in art, beauty and fashion with content that is as in-depth as it is easy to read. It may not display the most mainstream of fashion or celebrities, but what is life but a series of differences?