BEANS is a new US magazine focused on skate, surf, street and rap music culture.
Why is it called BEANS? The publisher embraces diversity with a 'bean' analogy, observing that there are all kinds of beans: 'jelly beans, green beans, black beans, white beans, bean sprouts, etc... no one bean is the same. This to us represents the idea that everyone has something special about them. Everyone has their own things they’re into and those things make them special'.
It all makes for a great mix.
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