The founders of Frankie started the magazine back in 2004 because they wanted something that spoke directly to the reader, contained great affordable fashion, sweet art, interesting reads, real people and pretty photography.
By placing a premium on first class production values and by cleverly mixing DIY and vintage culture with music, art, fashion and a lot more, Frankie is a relatively unique offering for the 20-35 age group. Now run by a media group, it's been voted Australian Magazine of the Year (2012) and remains hugely popular here in the UK where editions usually sell out.
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