Whalebone says ‘It started with printing T-shirts and an old van delivering magazines around Montauk, NY, and went from there. Well, it kind of is still there.’
And that’s the vibe of this fairly indescribable but good-time, vaguely beachy lifestyle magazine. Issues are themed (although hardly, it seems, related), with some recurring annually. Topics recently explored have included wine, sea creatures, national parks, surfing, breakfast, the weather and Dolly Parton.
Whalebone really is a tonic for these times.